Our Planners

Designing a family focused planning app that helps households organise chores, build routines, and motivate children through rewards.

2025 • Mobile App Design

The challenge

Managing daily responsibilities within a family environment often becomes fragmented and difficult to sustain over time. Parents need simple ways to organise household tasks, while children require motivation and clarity around expectations and routines. Existing solutions either focused too heavily on productivity or lacked engagement for younger users, making long term adoption difficult.

The challenge was to design a product that balances structure with encouragement. The experience needed to support parents planning and assigning responsibilities while remaining intuitive and motivating for children interacting with the same system.

Beyond functionality, the app required a clear identity and emotional tone capable of appealing to families as a whole. The experience had to feel supportive rather than controlling, transforming household planning into a collaborative activity rather than an obligation.

Overview

An end to end product design for a household planner mobile app that helps families organise chores, assign responsibilities, and reward completed tasks through a structured yet engaging experience.

Our role

We led the product design process from concept to experience definition, designing the complete user journey, interaction model, and interface system. Alongside UX and UI design, we developed the brand guidelines to ensure a cohesive and approachable product identity across the app.

Objectives