Hyundai Romania

Hyundai Romania approached us to align the brand’s website with the Hyundai design language used across Europe. The goal was to reimagine the web experience to feel modern, intuitive and user friendly reflecting the approach that Hyundai has taken with manufacturing their vehicles.

Initial Data Analysis

UX Audit

Competitive Analysis

Context mapping

Information Architecture

Responsiveness

Design patterns

Components

Interactive Prototypes

Style libraries

A/B Testing

Usability Testing

Micro-Interactions

Design assets

Problem

The client reached out to us looking to redesign the existing product website that did not work so well in terms of usability and responsiveness. The previous website did not align with the global Hyundai vision of offering top of the line products.

Solution

The solution was to build the Information Architecture from the ground, looking to make conversion points accessible and intuitive for the users. Once we had that nailed down it was all about aligning the design language to other Hyundai EU entities while developing a scalable style library.

Outcome

The final product finally aligns with Hyundai’s brand statements, ensuring a seamless and accessible experience for the users, with information clearly structured around the different points of interest in the website.

Customer journeys

We started with defining the main journeys we want the customers to take depending on the goal they wanted to achieve while surfacing the web page.

Discover

Lead the user to discover relevant information about the different Hyundai models.

Assist

Lead the user to discover relevant information about testing, buying or comparing different models.

Inform

Lead the user to discover relevant information about maintaining and servicing their vehicle model.

Contact

Lead the user to discover relevant information about connecting with the brand and its representatives.

Information Architecture

We started putting together the Information Architecture of the website, so we can have a clear view on the sitemap and offer the user clear and visible entry points to different flows on the website that would help them complete their task.

Competitive Analysis

With the main goal being to align the visual styling to the Hyundai Europe design language, we ran an extended analysis on the online experience of several dealerships across EU.

We looked to not only capture common component approaches, but more on providing Hyundai Romania with several improvements that would elevate their web experience.

Our analysis was focused on analysing the Hyundai experiences in countries like: UK, France, Germany, Spain, Italy and others so we can map common design patterns as well as identify potential functionalities or improvement features that Hyundai Romania could integrate in their web experience.

Redesigned experience

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

Challenges we faced

Redesigning the web experience for Hyundai was challenging as we had to take several design approaches into consideration but not take them for granted. Starting from a platform that was outdated, we knew we had to deliver an experience that would make the Romanian audience connect to the Hyundai brand values.