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+40 723 638 322NEPI Rockcastle
Designing a scalable web framework for NEPI Rockcastle, enabling consistent digital experiences across shopping centres in multiple European markets.
2023 • Web Design
The challenge
NEPI Rockcastle needed a digital solution that could operate across shopping centres in eight countries throughout Central and Eastern Europe. The challenge was balancing scale with flexibility. The system had to maintain consistency at a regional level while adapting to local market realities, cultural differences, and the distinct identities of individual retail destinations.
Existing approaches made it difficult to manage content efficiently across regions, often leading to inconsistencies in structure, messaging, and user experience. At the same time, overly rigid standardisation risked limiting local teams’ ability to communicate effectively with their audiences.
The challenge was to design a framework that could unify the experience without removing local autonomy, allowing multiple stakeholders to work within a shared system while maintaining relevance at a market level.
- Create a scalable design framework usable across multiple countries
- Ensure consistency while enabling local customization
- Simplify content management through modular structures
- Improve clarity and navigation across all shopping centre websites
- Embed accessibility as a core design principle
Let's see how our approach would shape your product
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