NEPI Rockcastle

NEPI Rockcastle is the premier owner and operator of shopping centres in Central and Eastern Europe (CEE), with presence in nine countries and an investment portfolio of standing properties of €6.8 billion as at 31 December 2023.

NEPI Rockcastle owns and operates 56 retail properties which attracted more than 337 million visits in 2023 (295 million visits in 2022). With group-level management of tenant relationships and a focus on cross-country collaboration, the Group is the leading strategic partner for major retailers targeting CEE countries.

Initial Data Analysis

UX Audit

Competitive Analysis

Context mapping

Responsiveness

Design patterns

Components

Interactive Prototypes

Style libraries

Usability Testing

Micro-Interactions

Design assets

Challenge

The client approached us to provide a design solution that could be deployed across shopping centres from 8 different countries in Central and Eastern Europe that would fit each individual needs and market of their retail partners.

Solution

Our design solution was to provide NEPI Rockcastle with a modular approach controlled via CMS that could allow them to deploy content simultaneously as well as individually depending on their needs. This way we would ensure design consistency while tailoring each website to their market’s needs.

Outcome

The final product was received by users as a major improvement in terms of how the information is organised and delivered to them as well as improvements made around accessibility of the platform.

Market analysis mapping

Since our job was to ensure design consistency was kept on various markets using the same software solution, we had an initial mapping across the existing experiences in all other countries.

We were interested in finding both similar and different information and how it’s served to the end-user from countries like: Romania, Bulgaria, Hungary, Czech Republic, Poland and others.

Based on our analysis we managed to extract and tier different level of components, establishing a clear hierarchy that would help each shopping centre to tailor their website based on their needs without breaking design consistency.

Information Architecture

We've identified how we could translate and elevate mandatory and optional pages for each Shopping Centre into our design solution without breaking navigation consistency.

Navigation

We made sure that navigating through each platform is understandable and usable and provided some guidelines on how to group information depending on CRM needs.

Redesigned experience

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

Challenges we faced

Providing a solution that would fit various purposes across markets from different countries was something that we guided our design rationale on. Our approach was to make our design as modular as possible so both stakeholders and users would benefit from, having a unified and consistent design solution.

Tools used

Figma

Adobe Illustrator

Adobe Photoshop

Slack

Google Meet

Project duration

Project duration: 8 weeks
Total meeting hours: ~98 hours

Live solution

You can find one iteration of the live solution by clicking the link below:
www.promenada.ro

Let's talk

Reach out using the email address below.  
We usually respond in 1-3 working days.