Stejarii Mobile App

Surrounded by a 200 ha protected oak forest, the residential project offers elegant apartments for rent in the North of Bucharest. Stejarii is located away from the hustle and bustle of the city, and close to the city’s airports and the Baneasa commercial area.

The neighbourhood includes a residential area of 8 buildings with a total of 285 rentable apartments, facilities and amenities that are unique to the Romanian and Eastern European real estate market. Stejarii stands for a lifestyle where dreams come true as magnificent homes with the whole array of all-inclusive services of an elegant resort.

Initial Data Analysis
UX Audit
Competitive Analysis
Context mapping
Information Architecture
Responsiveness
Design patterns
Components
Interactive Prototypes
Style libraries
A/B Testing
Usability Testing
Micro-Interactions
Design assets

Problem

The client reached out to us looking to elevate the tenant experience and design a mobile app end-to-end experience where their tenants could make concierge requests, manage all their information and stay updated with information regarding the residential club

Solution

The solution was to identify the needs that tenants have and make use of familiar design patterns that would make them engage with the app for everything tenant related.

Hyundai_Before Hyundai_After

Customer journeys

We started with defining the main journeys we want the customers to take depending on the goal they wanted to achieve while surfacing the web page.

Discover

Lead the user to discover relevant information about the different Hyundai models.

Assist

Lead the user to discover relevant information about testing, buying or comparing different models.

Inform

Lead the user to discover relevant information about maintaining and servicing their vehicle model.

Contact

Lead the user to discover relevant information about connecting with the brand and its representatives.

Information Architecture

We started putting together the Information Architecture of the website, so we can have a clear view on the sitemap and offer the user clear and visible entry points to different flows on the website that would help them complete their task.

Hyundai_IA

Competitive Analysis

With the main goal being to align the visual styling to the Hyundai Europe design language, we ran an extended analysis on the online experience of several dealerships across EU.

We looked to not only capture common component approaches, but more on providing Hyundai Romania with several improvements that would elevate their web experience.

Our analysis was focused on analysing the Hyundai experiences in countries like: UK, France, Germany, Spain, Italy and others so we can map common design patterns as well as identify potential functionalities or improvement features that Hyundai Romania could integrate in their web experience.

Hyundai_CA

Onboarding

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

App1

Request a ride

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

App2

Access management

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

App3

Concierge request

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

App4

Concierge messaging

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

App5

Privilege partners

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

App6

Events

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

App7

Add family member

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

App8

Account settings

After establishing a consistent visual direction we took advantage of atomic components and started creating the end-to-end experience. From pen-and-paper wireframes to micro-interactions, we ensured that the new web experience for Hyundai Romania is not only intuitive but feels complete, fluid and inline with the global Hyundai brand.

App9

Challenges we faced

Redesigning the web experience for Hyundai was challenging as we had to take several design approaches into consideration but not take them for granted. Starting from a platform that was outdated, we knew we had to deliver an experience that would make the Romanian audience connect to the Hyundai brand values.

Tools used

Figma
Adobe Illustrator
Adobe Photoshop
Sublime Text
Slack
Google Meet

Project duration

Project duration: 5 weeks
Total meeting hours: ~40 hours

Let's talk

Reach out using the email address below. 

We usually respond in 1-3 working days.

hello@imbold.co

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