Surrounded by a 200 ha protected oak forest, the residential project offers elegant apartments for rent in the North of Bucharest. Stejarii is located away from the hustle and bustle of the city, and close to the city’s airports and the Baneasa commercial area.
The neighbourhood includes a residential area of 8 buildings with a total of 285 rentable apartments, facilities and amenities that are unique to the Romanian and Eastern European real estate market. Stejarii stands for a lifestyle where dreams come true as magnificent homes with the whole array of all-inclusive services of an elegant resort.
The client approached us to redesign the web experience which was outdated and didn't communicate with their audience in the way they needed it to. There was a need to elevate the design language that Stejarii used across their digital platforms.
Our design solution envisioned a clear approach towards bold statements and imagery that would bring forward the luxurious and exclusive feel that the residential club offers to their tenants.
The final design solution aligned with the stakeholders’ vision, rejuvenating the brand’s online presence and presenting information in a way that represents the brand’s core values.
After establishing a consistent design language we started creating the end-to-end experience aligning the online experience with the brand's core values.
Redesigning the web experience for Stejarii raised some technical constraints that would translate into variations of design to accommodate a pre-made web template used to accommodate stakeholder needs. However, design wise, we managed to navigate those constraints by taking advantage of the pre-existing components layouts and concentrate our efforts on applying the brand's identity across all our design deliverables.
Project duration: 3 weeks
Total meeting hours: ~36 hours
You can find the live solution by clicking the link below:
www.stejarii.ro
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